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Your parents had one bank.
You have eleven passwords.

Created by everyday people for the everyday person.

Beta launching Q3 2026 Free during beta 256-bit encryption Cancel anytime
JM
SR
TK
AL
DC
412 people on the waitlist
$540 avg
saved per user annually
2 min
morning briefing, every day
1 place
for every financial decision

Open PAL.
Know everything.

Every morning, PAL reviews your finances overnight and tells you exactly what needs your attention today. No dashboards to scan. No numbers to interpret.

  • Bills due in the next 48 hours, flagged before it is too late
  • Price increases on your subscriptions, detected automatically
  • Portfolio moves and savings milestones worth knowing about
  • Work and personal finances cleanly separated in one view
9:41●●●
Good morning, Alex.
Work
Life
Thursday, March 5
Here's what needs your attention
Amex Platinum due in 3 days
$2,840 · overdue risk if unpaid
$2,840
Hulu price increase detected
+$4/mo · PAL can negotiate
+$48/yr
Portfolio up this week
NVDA +4.2% · All positive
+$2,140
Net Worth
$124,840
▲ +$2,140 today
Monthly Spend
$3,241
▲ +8% vs last mo
Home
Finances
AI
Calendar
Payments

Nobody sat us down and taught us how money actually works. PAL is us figuring it out — and sharing it with you.

Less dashboard.
More intelligence.

Click any feature to learn more.

Bill Negotiation
PAL contacts your providers on your behalf and negotiates lower rates — automatically or on demand.
Work & Life Mode
Toggle between personal and business finances in one tap. Two modes, one app.
Portfolio Tracking
Stocks, ETFs, and crypto alongside your spending and savings — in one view.
Savings Goals
Set a target, track your runway. PAL tells you if you are on pace or need to adjust.
AI Financial Advisor
Ask anything about your money. PAL knows your full picture and answers in context.
Subscription Control
See every subscription in one place. Cancel unused ones, get alerted to price hikes.
The founding story
We were tired of logging into
six apps before 9am.
— The PAL founding team, building what they wished existed

Set it up once.
It runs itself.

PAL is designed to take as little of your time as possible — while working constantly in the background.

01
Connect your accounts
Link your bank, credit cards, brokerage, and subscriptions in about three minutes through bank-level encrypted connections.
Bank accounts & cards
Linked
Investment accounts
Linked
Subscriptions detected
14 found
02
Get your morning briefing
Each morning, PAL surfaces only what matters. Open the app and know exactly where you stand in under two minutes.
Amex due in 3 days
$2,840
Hulu price hike detected
+$4/mo
Portfolio up this week
+$2,140
03
PAL negotiates for you
When a price hike is detected, PAL contacts the provider and negotiates a better rate. You only hear about it when the deal is done.
Comcast · Day 3 of 5
In progress
AT&T · Completed
$45/mo saved
Hulu · Queued
Next up

How much could
PAL save you?

Move the sliders to match your situation and see your estimated annual savings.

8 subscriptions
$180/mo
3 hours/month
4 accounts
Your estimated annual savings with PAL
$612
Based on your 8 subscriptions and $180/mo in bills
$360
from bill negotiation
$168
from unused subscriptions
84 hrs
of time saved per year

PAL vs the alternatives.

We built PAL because nothing else did all of this in one place.

Feature
PAL
Rocket Money Copilot Monarch Money
Morning briefing
Work / Life mode
Bill negotiation
Flat fee (no % cut)
Investment trackingLimited
AI financial advisorBasicBasicBasic
Subscription controlLimitedLimited
Savings goalsBasic
Starting priceFree$6/mo$14/mo$14/mo

People are already talking.

★★★★★
The morning briefing alone is worth it. I used to spend 20 minutes every morning checking three different apps. Now I open PAL and I know everything in 60 seconds.
JM
Jamie M.
Freelance designer · New York
★★★★★
PAL flagged $280 a month in subscriptions I had forgotten about in the first week. That alone paid for years of the Pro plan.
SR
Sofia R.
Startup founder · Austin
★★★★★
The work and life split is genuinely different from anything else. I run an agency and my personal and business money were always mixed up. PAL separates them without any effort from me.
TK
Tom K.
Agency owner · Chicago
"
The average PAL user saves $540 a year and gets back 24 hours of their life. That is a flight to anywhere in the world, handed back to you for free.
PAL data, beta cohort 2025

We built PAL
because we needed it.

We were spending three hours a month managing money across six different apps. Rocket Money for subscriptions. YNAB for budgeting. Robinhood for investing. A spreadsheet for business expenses. We kept missing bills. We never knew our actual number. PAL is what we wished existed.

We read every reply — sales@brcpinc.com

3
founders, all daily PAL users
$0
paid for subscription negotiations since we built PAL
6
apps replaced by PAL for the founding team
3hrs
saved per month on financial admin

Simple, transparent pricing.

No percentage cut on savings. No hidden fees. A flat rate that pays for itself the first time PAL negotiates a bill.

Starter
$0
Free forever
  • Morning briefing
  • Connect up to 2 accounts
  • Subscription tracking
  • Basic spending overview
  • Bill negotiation
  • Portfolio tracking
  • Work / Life mode
Business
$29
per month · cancel anytime
  • Everything in Pro
  • Dedicated business view
  • Invoice & overdue tracking
  • Expense export for taxes
  • Vendor contract negotiation
  • Up to 3 team members
  • Priority support

Everything you want
to know.

How does PAL actually negotiate my bills?
PAL contacts your provider directly — by phone, live chat, or email. It uses your account details and proven retention scripts that reference competitor pricing and your loyalty as a customer. Most major providers have retention departments with authority to offer discounts that are never advertised publicly. You approve any deal before it takes effect.
Is my bank data safe?
Yes. PAL uses 256-bit AES encryption for all data at rest and TLS 1.3 for data in transit. We connect via Plaid — the same infrastructure used by Venmo, Robinhood, and thousands of other financial apps. PAL has read-only access and can never move or modify your money. We will never sell your financial data.
Which banks and brokerages does PAL support?
PAL connects to over 12,000 financial institutions through Plaid, including Chase, Bank of America, Wells Fargo, Citi, and all major credit unions. For investments we support Fidelity, Schwab, Robinhood, E*TRADE, and TD Ameritrade. Coinbase and Binance are also supported.
Auto vs Manual negotiation — what is the difference?
In Auto mode, PAL monitors everything and acts when it spots an opportunity — you only hear from PAL when a deal is reached. In Manual mode, you choose which services to target, set your own goals, and approve each step before PAL acts.
Does PAL take a percentage of my savings?
No. Unlike Rocket Money and BillShark, PAL never takes a percentage cut. We charge a flat monthly fee. That means PAL always negotiates in your best interest, not to maximise its own commission. The average PAL user saves $540 a year — the app pays for itself many times over.
When will PAL be available?
We are targeting a beta launch in Q3 2026. Everyone on the waitlist gets early access before public launch, plus 3 months of Pro free. We read and respond to every email from waitlist members — join now and you will hear from us personally.
JM
SR
TK
AL
DC
412 people already waiting

Be the first to
take control.

Early access members get 3 months of Pro free and a direct line to the founding team. We read every reply.

256-bit encryptionNo spam, everWe never sell your dataUnsubscribe anytime
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